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Harnessing the power of Facebook Data

Companies must embrace the social network phenomenon

Interest connections form the basis for information dissemination from company to fan and also provide an invaluable “interest map” of each user. These interest maps could allow your company to personalize its messages to your fans. The result: marketing and messaging that is more relevant, delivered directly to the consumers with whom it will have the most impact. Social connections between Facebook friends form the basis for viral messaging flow. Companies must harness these viral message flows to get their messages out and circulated effectively. By leveraging Facebook, companies have a tremendous opportunity to broadcast messages on a large scale and to draw consumers closer to the brand.


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