Business On The Move

There’s no doubt that the drivers for a shift to mobile working are real. There is a widespread acknowledgement that the technology is now in place to support genuine mobilisation, PDAs, smartphones, Blackberry boxes and laptops are fitted with HTML browsers and can be wirelessly connected to the Internet at any place and time. But companies need to understand that a mobile strategy is not about going out and buying a TomTom or the latest PDA. A successful mobilisation strategy will focus on changes to the way of working that wireless technologies can enable and on the types of mobile application that will deliver genuine business benefit.

Forrester Research suggests that companies are in fact ahead of the curve in adopting mobile applications, with sales force automation applications the most prevalent, followed not far behind by customer facing applications which are now in place at around 28% of organisations.