Mobile economic time

The unprecedented growth in mobile device usage across Europe has enabled consumers and knowledge workers to convert dead time into “mobile purchasing, working, networking” moments. CA Technologies defines this as Mobile Economic Time (MET) — a new “Time Zone”. Mobile Economic Time represents a wealth of opportunities for businesses to better engage with customers and employees who use their Smartphones and Tablet PCs during dead time, such as waiting for a flight, sitting at a café or watching TV.

The challenge is simple: How do businesses embrace this new Mobile Economic Time to drive revenue and growth, whilst meeting expectations and maintaining an excellent and secure customer experience?