The Data Centre as Revenue Centre

The explosive growth in mobile, content, and cloud-based data traffic offers tremendous revenue opportunities for high margin retail services such as Ethernet and MPLS. To remain competitive, network operators have no choice but to expand their infrastructure to meet demand for these new high-growth services. However, when it comes to how an operator plans for - and manages - that growth, they now have a very clear choice. They can opt to deploy in traditional telehouses or carrier hotels, and continue to focus on wholesale services, or they can invest in “retail data centres” that not only offer all the network-to-network connectivity of a telehouse, but also act as aggregation points for concentrations of retail customers in network-centric industries. These “revenue centres” contain concentrations of highly-profitable potential customers in key business markets around the globe.