Driving profitability in turbulent times with agile planning and forecasting
Challenges to forecasting and planning activities being created by the unprecedented uncertainties in economic outlooks
SAP | 14 April 2010, 15:28
This survey provides a snapshot of some of the new challenges today’s unprecedented economic uncertainty has created for fi nance functions around the globe. With little or no revenue growth expected in the near term, fi nance executives from all regions in our survey say they are focusing more on preserving the bottom line. Cost, performance, and profi tability are top-of-mind—not just to survive the current downturn, but also to ensure that companies will retain the ability to ramp up quickly and reinvigorate their businesses as the economy inevitably improves.