A Discussion of Data Analysis
Prediction and decision techniques
Fair Isaac | 26 March 2007, 12:00 | Business Intelligence | View Preview
Exploratory analysis (or undirected data mining) seeks to establish relationships in the data to gain insight. Within this exploration, no specific outcome is assumed. An example of this group of techniques would be cluster analysis, used to develop a strategic marketing segmentation. Other techniques in this category are factor and principal component analyses.
